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18. 1. 2006

Others

NEW CEZ GROUP COMMUNICATIORS FOR WESTERN BOHEMIA

Plzen, 18 January ? In January this year, press officers of former regional power suppliers (ZCE, STE, SCE, VCE and SME) belonging to CEZ Group moved to the section of communication of CEZ, a.s. However, they will continue working as communication managers and CEZ Group press officers in given regions.

Representatives of media, local autonomy, non-profit-making organisations and the public in the Pilsen and Karlovy Vary districts in Western Bohemia can continue to address Michaela Jirovcova (32), and newly Martin Sobotka (33), who has reinforced the west-bohemian team of communicators. Sobotka is a former news manager of the Cesky rozhlas Plzen (Czech Radio Plzen), and he should use his knowledge about the region and its media environment.

This change is related to the transformation of CEZ Group from regional to functional organization. In particular, distribution firms have already been divided into trade and distribution parts and they have been integrated in new firms, namely CEZ Prodej (Sales) and CEZ Distribuce (Distribution). At the same time, a number of supporting/subsidiary activities are being moved to centres (daughter companies) shared by the whole CEZ Group (e.g. information systems, telecommunication, control of electrometers, customer services, operation and maintenance of grid, purchase and logistics, administration of assets, etc.). Corporate services such as finances, human resources, risk management, including communication, are joint in the whole Group. A holding-like structure is thus being formed.

Michaela Jirovcová, CEZ Group Press Officer, Western Bohemia

 

Background:

Michaela Jirovcová

 She worked in Zapadoceska energetika, a.s. from 1993, from November 1998 she worked in the public relations department of the company. She replaced Petr Holub in the position of press officer in January 2005. She graduated from Marketing and social communication at the Faculty of Multimedia communications, UTB in Zlin.

Martin Sobotka

married, two daughters

After his graduation from the Policejni akademie (Police Academy) in Prague and ZVS he worked as an assistant director to Gennadij Kujamov (the winner of MFF KV 1994). Among others they produced series of four one-hour parts of documentaries called Vysoke hry ruske mafie (Russian Mafia´s Playing high, 1998) and four parts of the serial called Ceskoslovensko ve zlvastnich sluzbach (Czechoslovakia in Special Services, 2001).

He worked as a reporter and anchorman of journalistic debates in Cesky rozhlas Plzen, where he managed the newsroom from 2003. In the same year he won the local journalistic award from the Nadace Konrada Adenauera (Foundation of Konrad Adenauer).